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DraftKings plans to launch 'Super App' that combines online casino with other products
Officials with DraftKings laid out plans to integrate its sports betting, daily fantasy sports and newly launched predictions market offering with the DraftKings Casino app in the near future.
Over the years, DraftKings has simplified users' lives by consolidating all of its products into a shared wallet, allowing customers to easily access their DraftKings Casino, sports betting and daily fantasy sports accounts. Now, the company is going a step further, announcing that it intends to launch a "Super App" branded as DraftKings Sports & Casino.
DraftKings expects ample growth in near future
Ahead of its investor day, DraftKings outlined an expanded growth strategy and long-term financial framework for the future, noting that the company could generate upward of $80 billion in industry gross revenue by 2030.
In addition, DraftKings said it would increase the use of AI across its platforms to "drive efficiency and operating leverage."