Defy the Odds co-founder Kelly Kehn stresses investments in iGaming startups

With several multibillion-dollar companies in the space, iGaming can be intimidating for startups. That's why Kelly Kehn, co-founder of Defy the Odds (DTO), believes that investments are critical for founders. 

While initial funding can be difficult to find in the early stages, Kehn says that new iGaming entrants can get investments with the right approach.

Kehn believes that the best strategy for founders is to connect with interested parties at important events. For example, iGB Live runs a Startup Accelerator where early-stage companies and investors can mingle. 

As Kehn states, those interested in investing in new online casinos, software providers, or other areas of iGaming aren't always publicly visible. It takes the right introductions for founders to find these willing parties.

Even when startups don't immediately find funding, they can at least use these events to learn what backers are looking for in an investment. For example, one investor may be focused on cutting-edge real money online slots, while another might be interested in management tools for gaming sites.

From the popular slots developer Playtech to the live dealer online casino giant Evolution, many prominent iGaming companies were once startups. Investments help create the giants that eventually shape the industry, so supporting them is important.

This's why Kehn is adamant that founders attend events like iGB Live and ICE. This is where the potential investors are.

Aside from giving new iGaming companies advice, Kehn helps accelerate their development through her company. Co-founded with partners Paris Smith and Sue Schneider, Defy the Odds helps startups get the resources they need for potential success. As the company's website states:

"Defy the Odds is a startup launchpad redefining innovation for the iGaming industry providing a platform for entrepreneurs to bridge their innovative ideas with opportunities, thereby closing the 'success disparity.'"

Thanks to Defy the Odds, founders who hope to one day launch the best online casinos, back-office management software, or something else now have another possible path to success besides just networking at industry events.

Bettors must be 21 years or older and otherwise eligible to register and place wagers at online casinos. If you or someone you know has a gambling problem, please seek assistance from trained professionals such as the Problem Gambling Help Network at 1-800-MY-RESET. 

Jeremy Olson