Hard Rock Bet Casino continues to fight fraudulent attempts with expanded GeoComply partnership

Hard Rock Bet Casino has bolstered its approach to preventing potential fraudulent activity thanks to an expanded partnership with geolocation provider GeoComply. As part of the agreement, Hard Rock Bet will leverage GeoComply's innovative IDComply solution, which is designed to detect threats in real time and therefore better protect online casino users.

Hard Rock Digital, which runs Hard Rock Bet Casino online, has long had an existing partnership with GeoComply. The latter has provided geolocation technology to confirm users' locations when playing real money online casino apps while also utilizing behavioral analysis and Know Your Customer (KYC) data to stop sophisticated fraud attempts.

By expanding its partnership with GeoComply, according to a press release, Hard Rock Digital further deepens its use of the digital identity platform ranging from customer onboarding to fraud prevention to overall compliance.

As detailed in the announcement, the expanded agreement allows Hard Rock Digital to take advantage of all that GeoComply has to offer as the best mobile casinos look to combat fraud that has become "more sophisticated and increasingly AI-driven."

At the core of GeoComply's approach is IDComply, which integrates KYC data with device intelligence, location signals down to five meters and real-time behavioral analytics. All of this together, per the press release, creates continuous identity verification.

According to GeoComply, IDComply processes first-time customer verifications for licensed operators at around a 95% pass rate, indicating a strong success of onboarding and fraud prevention.

Mike Primeaux, executive managing director and chief operating officer at Hard Rock Digital, noted that Hard Rock Bet users expect a world-class experience each time they log into their accounts. With this expanded GeoComply partnership, they get just that as Hard Rock further establishes itself as one of the top safe online casinos in the country.

"By integrating identity verification, KYC, fraud signals, and geolocation compliance into a single platform," Primeaux said, "we have created a more seamless experience for our players."

GeoComply CEO Kip Levin added that online casino operators have recognized more and more that "risk and friction" stems from "fragmented identity and location intelligence solutions." For its part, Levin continued, Hard Rock Bet saw this early on and committed to providing a secure and safe platform for users to play casino games online.

"By bringing together geolocation, fraud, and digital identity in a single platform," Levin said, "operators can detect emerging threats faster and make more accurate decisions at scale."

Grant Lucas