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New casino games coming to NJ: RubyPlay partnership with Fanatics Casino
Software developer RubyPlay has increased its presence in North America by forming a partnership with Fanatics Casino NJ. Find out some of the games RubyPlay will supply to Fanatics.
RubyPlay continues to expand its footprint in the regulated US iGaming market after partnering with Fanatics Casino. The software developer will now supply online casino games to Fanatics in New Jersey, including hits like Immortal Ways Magic Gems, Mad Hit Mr Coin, and Mad Hit Diamonds. Get 1,000 bonus spins now.
Another partner in the Garden State
RubyPlay gained its first foothold in US iGaming by partnering with Rush Street Interactive in 2025. It has since been supplying real money online slots to Rush Street (i.e., BetRivers) in New Jersey.
The Fanatics Casino NJ collaboration marks the second partnership that RubyPlay has formed in the Garden State.
Dima Reiderman, CCO at RubyPlay, spoke about what it means to supply online casino games for real money to another prominent American iGaming brand:
"Partnering with Fanatics Casino is a prime example of how we are growing in North America with Tier-1 brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.
"Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important and partnerships like this highlight how our model is resonating with leading brands."
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Fanatics is excited to bring its players hit RubyPlay slots
In its short time serving US platforms, RubyPlay has already become a popular studio thanks to plenty of notable slots. For example, the Immortal Ways series provides a unique spin on Megaways slots by turning reels into spinning Coin Wheels.
Kieron Shaw, Sr. Manager of Fanatics Casino Content, highlighted Immortal Ways when discussing how excited he is to bring RubyPlay slots to his platform:
"RubyPlay's studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward."
As for Fanatics, it's one of the faster-growing online casinos in the regulated US market. Available in Michigan, New Jersey, Pennsylvania, and West Virginia, it offers Americans some of the best online blackjack, slots, roulette, and live dealer games available.
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Responsible gambling
Bettors must be 21 years or older and otherwise eligible to register and place wagers at online casinos. If you or someone you know has a gambling problem, please seek assistance from trained professionals such as the Problem Gambling Help Network at 1-800-MY-RESET.
Written by Jeremy Olson
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