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ReelPlay named as first US online casino aggregation partner for RLX Gaming
RLX Gaming makes its U.S. aggregation service debut with ReelPlay serving as the company's first studio partner.
The iGaming aggregation service of RLX Gaming is launching in the United States, with the brand naming ReelPlay as its first studio partner. Under the deal, RLX Gaming will begin rolling out games in the New Jersey and Pennsylvania online casino industries with plans to expand further in the near future.
ReelPlay leverages RLX Gaming aggregation service for distribution
According to the announcement, a select portfolio of ReelPlay's top-performing real money online slots will be distributed via RLX Gaming's aggregation platform.
As noted, this partnership will allow ReelPlay to introduce its titles to the NJ online casino and PA online casino markets, including Lucky Lady Leprechaun, which the announcement said is "the first of many" ReelPlay games to launch across RLX distribution.
David Johnson, CEO at ReelPlay, noted that his company already features a "significant fanbase," but the RLX Gaming partnership will help ReelPlay expand its reach. As for RLX Gaming, CEO Martin Stålros called the team-up "the beginning of an exciting new chapter for RLX Gaming in the United States."
"ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players," Stålros said. "As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states."
ReelPlay, RLX Gaming continue to increase iGaming market presence
ReelPlay has built up a strong reputation among players as well as with some of the best mobile casinos, thanks to innovative and unique games such as the 10K Ways series of titles and games with the Infinity Reels mechanic.
RLX Gaming has seen a similar trajectory in its standing within the legal online casino industry.
Users who sign up with the Fanatics Casino promo code, for example, will discover an array of RLX Gaming titles. This is courtesy of a partnership between the two brands that allowed Fanatics to bolster its library with RLX titles, including the likes of Temple Tumble, Bonsai Dragon Blitz and The Great Pigsby.
RLX Gaming has several other top-performing operators in its corner, supplying casino games online to platforms such as BetMGM, DraftKings and Hard Rock Bet.
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