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Regulators approve bet365 Casino launch in Michigan
The Michigan online casino industry has returned to its full slate of 15 casino apps with the launch of bet365 Casino.
After a brief time of speculation, it has become official: the Michigan online casino market has welcomed the launch of bet365 Casino. In an announcement, bet365 expressed its excitement in expanding into its third state with legal online casinos while also debuting its online sportsbook in the 17th jurisdiction as an official sports betting partner with MLB's Detroit Tigers and the NHL's Detroit Red Wings. Casino fans in Michigan can also claim up to $1,000 in lossback casino credits and 250 bonus spins with the Play Gun Lake Casino promo code SLINECAS:
Bet365 Casino goes live among Michigan online casinos
The launch of bet365 Casino comes on the heels of the Michigan Gaming Control Board (MGCB) signing off on the operator as the digital platform provider for the Little Traverse Bay Bands of Odawa Indians.
In a statement, a spokesperson for bet365 shared the company's excitement in joining the Michigan online casino market, providing players with "a better way to bet."
"This is a mature market with knowledgeable fans," the spokesperson said in a statement, "and we're confident our product stands apart."
Combined with its established online sportsbook, bet365 Casino emphasized its belief that it can give players "more ways to engage and more reasons to choose bet365."
Bet365 Casino will certainly have ample competition in Michigan, which features the likes of Hard Rock Bet Casino online, which was the most recent Michigan online casino to go live after launching in December. Claim up to $1,000 in lossback casino credits plus up to 500 bonus spins with the Hard Rock Bet Casino promo:
Signs pointed to eventual bet365 Casino Michigan launch
For those paying attention, bet365 Casino was seemingly dropping hints that it would become Michigan's new online casino real money operator.
After PokerStars vacated its license in the state to integrate with FanDuel, the fine print on bet365's website included language specific to Michigan. Among the few clues was a reference to Hillside (Michigan) LLC, which is run by the Little Traverse Bay Bands of Odawa Indians and was previously partnered with PokerStars.
On top of that, the MGCB's list of provisional supplier licenses included bet365 under the header "Doing Business As" next to Hillside.
Trip Stoddard, head of business development at bet365, noted that Michigan "represents an important next step" for the company.
Bet365 Casino will, of course, be competing with some of the best online casinos in the legal market. That not only includes the likes of DraftKings, FanDuel, BetMGM and Caesars Palace, but it also includes the Michigan-specific platform Play Gun Lake Casino, which allows users to claim up to $1,000 in lossback casino credits and 250 bonus spins with the Play Gun Lake promo code SLINECAS:
