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Fanatics partners with Pointsville to expand FanCash loyalty program
The newly formed partnership will expand Fanatics' reach and provide more ways for people to access and use its virtual currency.
One of the unique aspects of Fanatics Casino is its FanCash loyalty program, and a new partnership will now give more people access to these rewards. Fanatics recently announced a deal with Pointsville to "launch new capabilities" for FanCash distribution, according to a press release, including connecting partners with the loyalty program that will increase the number of individuals who can earn and spend the virtual currency.
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Pointsville CEO: Fanatics' FanCash loyalty program the 'future'
Launched in 2020, Pointsville considers itself a leading digital asset and wallet infrastructure provider. Simplified, the Pittsburgh, Pennsylvania-based company specializes in elevating companies' loyalty programs.
With the Pointsville platform, Fanatics can reach a wider range of consumers that it otherwise could through its sports merchandise shop, licensed sportsbook and legal online casino.Â
By bringing Pointsville into its corner, Fanatics can now create customized campaigns and promotions – such as unique codes, links and QR codes, among others – to distribute FanCash.
That currency, which existing users and new players who sign up with the Fanatics Casino promo code, could already be earned in the online casino, with customers racking up FanCash with each placed bet. Accumulated FanCash through casino games online can then be redeemed for a wide variety of rewards, including bonus spins and casino credits as well as for sports merchandise in the Fanatics sports merchandise store.
Gabor Gurbacs, founder and CEO of Pointsville, said in a release that FanCash represents the future of loyalty programs, with Fanatics customers having the chance to earn credits and redeem them for an array of perks.
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FanCash the backbone of Fanatics Casino
In the world of top online casinos, it can certainly be difficult for one platform to differentiate itself from others. With loyalty and rewards programs, though, online casinos can make the most headway – and Fanatics Casino attempts to do just that with FanCash.
With each bet made, Fanatics players earn a percentage of FanCash. For example, for every $5 wagered on real money online slots, users bank $1 in FanCash. Players can then trade in loyalty currency at a 1:1 rate for casino credits.
On top of it all, users can log into their accounts every day and spin a daily wheel for additional FanCash.
Point being, this Pointsville partnership is yet another example of Fanatics looking to bolster its loyalty program, which in turn could elevate the online casino into the upper echelon of licensed operators in the U.S.
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