DraftKings bolsters responsible gambling initiative with Mindway partnership

For years, DraftKings has emphasized the importance of responsible gambling and providing tools to help its customers stay within their limits. The gaming company further backed up that sentiment via a partnership with Mindway AI, an industry leader in neuroscience-based responsible gaming solutions.

As a result, Mindway AI's Gamalyze tool is now part of the DraftKings Responsible Gaming Center, one that evaluates real-time decision-making by players and provides insights into how those users can improve their responsible gambling experience. Sign up for DraftKings Casino and get up to $1,000 plus 500 bonus spins here:

Based out of Denmark, Mindway AI has worked not only with governments and industry regulators but also with casino apps and platform providers to supply state-of-the-art tools and resources to improve responsible gaming.

According to the company, Mindway AI's tools monitor nearly 15 million active players each month around the world.

For the most part, responsible gaming tools require players to essentially conduct self-assessments of their activity, determining for themselves what deposit or spending limits they need in order to stay within their means. Gamalyze, though, evaluates users' decision-making during a simulated card gaming and then comes back with tailored feedback for a more responsible approach to legal gambling.

Lori Kalani, chief responsible gaming officer at DraftKings, said in a statement that promoting informed decision-making to the operator's users is a central component to the company's business. By integrating Gamalyze, she added, DraftKings Casino players can better understand their gameplay and behavior and learn how to play more responsibly.

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With Gamalyze now in the suite of responsible gaming tools, existing users and new players who claim the DraftKings casino bonus have access to another RG feature that combines technology and research. 

The company already collaborates with research institutions, advocacy groups and industry regulators to promote responsible gaming education and awareness.

Among the tech-based features DraftKings adopted came from behavioral health platform Evive, which DraftKings partnered with in 2025. Evive's resources are supported by a clinical advisory board of experts as well as tools and educational content that are customized to each player's activity.

All of these efforts did not go unnoticed, with renowned research firm Eilers & Krejcik Gaming selecting DraftKings as the top-ranked operators in the U.S. for overall responsible gaming performance.

Grant Lucas