The Fantasy football research process has become more efficient over time as the collective space has worked together to weed out the noisy stats and let the cream rise to the top. Generally speaking, today's most commonly referenced stats also are some of the most highly correlated to Fantasy production. If you're interested in advanced stats, I've put together an Advanced Stats Guide for Fantasy Football to help familiarize readers with the stats I reference the most frequently.
Today's topic is a simple but important staple of Fantasy football research: target share. A player's target share simply refers to the percentage of a team's pass attempts that were targeted at that player.
Few stats correlate more closely with Fantasy scoring than raw targets, so why not just use that? Well, raw target totals are still important, but a team's overall play volume and passing attempts affect target totals and can fluctuate greatly on a year-to-year basis. Unpredictable variables such as how often a team plays with a lead or how many quick-paced opponents a team faces impact a team's overall play volume and passing attempts, which in turn impact a player's target total. Target shares remain rather predictable though, as long as the surrounding offensive pieces haven't changed drastically.
So which receivers do the target per route run data suggest are ones to avoid in Fantasy drafts? And which players does Gibbs expect a big step forward from with more playing time in 2021? ... Join SportsLine here to see the complete data and which players Gibbs is focused on in 2021 drafts!
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