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Don't you guys remember Murray v. Beaman? Lopez won't be hosting anything. Neither will anybody with charisma under 60 years old. Finchem probably learned from his predecessor and needs a "golf guy" to try and drum up interest in a no-name event. Problem is - outside of the majors, Tiger, and a select few tournaments, "the masses" don't care. Try as they might - change the format, the host, the course etc... - it won't affect a thing whether it be the Clam Bake, Doral, the Honda et al...
If the PGA went back to playing a Monday qualifier for local pros and top local amateurs - then people will care. Well, almost. More people will care, and those are your true fans.
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