We'll see how long this lasts or if it even gets off the ground.
It hasn't worked out too well in the past when NFL stars try to get involved. They are gung ho at the start, but after a couple of years when they don't get immediate results, they give up. Dan Marino, Terry Bradshaw, Jim Kelly, Troy Aikman and Roger Staubach are a few of the NFLers who've dabbled in NASCAR.
Read the press release below.
Huntersville, North Carolina (April 29, 2008) – Fresh off a record breaking NFL season, New England Patriots wide receiver Randy Moss announced today the formation of Moss Motorsports, LLC with its intended participation to begin in the NASCAR Craftsman Truck Series.
Moss anticipates that the team will debut at some point in the second half of the 2008 season and run selected races through the conclusion of the year. The partial schedule is a prelude to a full-time campaign in 2009. Sponsors and manufacturer alignments will be announced at a later date.
“We don’t have all of the details in place just yet, but I am very excited about Moss Motorsports becoming a part of NASCAR,” Moss said. “I am by nature a very competitive person and this is an outlet for me to compete at another level. There are some pretty awesome challenges in building a program like this from the ground up, but I am looking forward to it. That’s just another aspect of the competition – you want to find the best people available and you’re competing with all the other teams out there. We’re starting to look at who the best people are and working on getting them to be a part of our team.”
Moss is a ten year veteran in the National Football League and was a first-round draft pick in the 1998 draft out of Marshall University. He has been a NASCAR fan for several years including sponsorship of a local dirt track program and recently made the decision to get involved with the ownership of a NASCAR team. He is also a Goodwill Ambassador for the Urban Youth Racing School and furthers his youth advocacy while holding the same honor with American Youth Football. A major component of the Moss Motorsports program will be the continued involvement and support of youth programs.
“There are a lot of NASCAR fans in the locker room,” Moss said. “We’ve seen a lot of football players get involved – guys like Dan Marino and Troy Aikman to name a couple. I think it’s a good fit and gives some of the companies I am already working with an additional outlet. It’s a smart move on the marketing side of things but on the personal side of things I think it’s going to be a lot of fun.”
Randy has kick started his efforts by contracting with Integrity Sports Marketing, LLC – a leading motorsports marketing company in NASCAR. “We know it takes time to build a team from the ground up, and we have some good people working with us to get that process started,” Moss said. “We are talking to the manufacturers, and we’re already evaluating some drivers. Eventually I’d like to be able to have our team work with some of the young guys that are working hard to make it up the ladder, but right now it might make more sense to find a driver with a lot of experience to get us started. But we really don’t have anyone in mind. We’ll look at who is available and find someone that can help us compete and win as quickly as we can.”
Moss believes Moss Motorsports will give his current marketing partners another avenue to gain exposure and will open doors for new companies that want to work with him.
“The companies I already work with now have a chance to get some exposure to another group of dedicated sports fans,” Moss said. “And we’ll have an opportunity to build some relationships with an entirely new group of companies as well. We’ll have a chance to do some pretty cool things between the football side and the racing side. That’s a part of the equation that most of the other teams don’t have, so we already have a competitive advantage over them. Once we get everything in place we look forward to competing on the race track too.”
